Magnolia CMS Review and Features

What is Magnolia CMS?

Magnolia is the world’s leading composable Digital Experience Platform, with over 450 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world.

Founded in Switzerland in 1997, Magnolia puts you first with a business-ready composable DXP that fits your unique digital delivery pipeline and accelerates your business outcomes. With a track record of 100% project success, Magnolia understands that each customer’s use cases are unique. Create a truly composable business by connecting every legacy and headless system. Streamline the way teams work with intelligent workflows and a full array of templates and blueprints. And provide a unified authoring experience that empowers every business user to get fast, personalized experiences live regardless of tech stack—ecommerce, PIM, marketing automation, analytics, or even content from other content management systems.

Magnolia is the composable DXP of choice for leading companies around the world in industries ranging from automotive, insurance, and retail to hospitality, banking and telecommunications, including American Express, JetBlue, CNN, Sanofi, Deutsche Bahn, Sainsbury's, Generali, and Ping An.

User Interface

If you want a quick look before diving in, start here:

• Interactive product tour — explore Magnolia’s UI without signing up
• Magnolia in 100 seconds — short video overview

Magnolia’s interface is designed for non-technical teams to move fast, with a clean layout and tools that keep content creation and site management intuitive. Authors can edit pages visually, manage assets centrally, and work across campaigns and channels without leaving the UI.

Screenshots and key interface elements:

Magnolia app launcher

Global search

Visual page editing

AI-powered image editing

Assets management

Commerce integration

Campaigns orchestration

Accessibility monitoring

Pricing

1. DX Cloud (composable DXP)

The market-leading composable DXP, fully managed dedicated infrastructure in the cloud of your choice. Totally customizable, totally scalable and totally ready to support your digital future.

From $6,000 / month

What affects your price?

• Traffic levels: The busier your site, the more infrastructure you’ll need to ensure that you’ll always be there for your customers.
• Uptime guarantee: Deploying across multiple regions will make your site more resilient to any potential outages with up to 99.9% uptime guaranteed and automated recovery.
• Cloud deployment: DX Cloud can be deployed to your preferred region(s) of AWS, Azure, GCP or Mironet. The cloud choice and complexity can impact pricing.
• SLA and Support: We offer multiple SLA packages to meet different needs and budgets, and to deliver the support you need, no matter when you need it.

2. DX Core (self-hosted)

Keep total control of the infrastructure and security of your DXP without sacrificing features or composability. Build flexible and fast solutions for demanding multi-channel, multi-language, and multi-site digital experiences.

From $3,500 / month

How we price DX Core

• Multi site support: Magnolia can handle any scale, from supporting one brand in your home market to multiple brands supporting you customers across the world.
• Business continuity: To ensure consistent availability during peak demand or to give developers more flexibility, we can provide additional author or public instances in Magnolia, allowing for seamless scalability and enhanced performance.
• SLA and Support: We offer multiple SLA packages to meet different needs and budgets, and to deliver the support you need, no matter when you need it."

For a deeper breakdown of what’s included in each plan, see the full feature comparison of DX Cloud vs. DX Core.

Support

Every Magnolia license comes with product support from our support team. We provide support based on the Service-level Agreement (SLA)'s response times and scope conditions.

• Customer success / account manager: Customer success and account managers in local subsidiaries serve as your single point of contact. They can help determine the type of on-demand service needed to solve your current challenges.
• Support ticketing system: Our support ticketing system is powered by Jira and available 24/7, enabling you to report product-related issues or bugs immediately. A support account is needed to submit Magnolia support or cloud helpdesk tickets.
• Dedicated assistance from experts: You can request additional support engineers or a solution architect in case of urgency. Magnolia allocates a dedicated expert who works exclusively on your current challenges to resolve issues promptly and without interruption.